Now and Later Candy: The Ultimate Throwback Treat


Now and Later Candy

Step back in time to the nostalgic era of your childhood with Now and Later candy – the ultimate throwback treat that’s been delighting taste buds for decades. Get ready to dive into the history, flavors, and unique chewy goodness of these iconic candies that have stood the test of time. Whether you’re a longtime fan or a newcomer looking to experience this classic candy, join us on a flavorful journey through the world of Now and Later!


Travel back to the 1960s when Now and Later candy first burst onto the scene, captivating taste buds with its bold flavors and long-lasting chew. Originally created by The Phoenix Company, these iconic candies quickly became a beloved favorite among kids and adults alike.

The name “Now and Later” reflects the idea of enjoying a piece now and saving some for later – perfect for those who savor their treats slowly. Over the years, the brand has evolved, introducing new flavors and packaging options while staying true to its signature chewy texture.

Today, Now and Later candy remains a timeless classic that continues to bring joy to candy lovers everywhere. With its vibrant colors, fruity flavors, and unique chewiness, it’s no wonder that these candies have become a cherished part of pop culture history.


Now and Later candy offers a variety of bold and fruity flavors that have been delighting taste buds for generations. From classic favorites like Cherry, Strawberry, Grape, Apple, and Watermelon to newer additions such as Tropical Punch and Blue Raspberry, there’s a flavor for everyone to enjoy.

Each piece of Now and Later candy is bursting with intense fruity goodness that keeps you coming back for more. The long-lasting chewiness allows you to savor the flavor experience slowly over time, making it the perfect treat for those who love to indulge in something sweet throughout the day.

Whether you prefer the tangy kick of sour apple or the sweetness of strawberry, Now and Later candies provide a burst of flavor with every bite. With so many options to choose from, you can mix and match your favorite flavors or stick to one tried-and-true classic.

Fueling Go-Getters with the long lasting chew

Imagine this: you’re on the go, tackling your to-do list like a champ. But suddenly, hunger strikes and threatens to slow you down. That’s where Now and Later candy comes in – with its long-lasting chewy goodness that keeps you fueled up for whatever life throws your way.

Whether you’re powering through a busy workday or hitting the gym for an intense workout, these candies are the perfect pick-me-up. The satisfying chewiness not only satiates your sweet tooth but also provides lasting energy to keep you going strong.

With Now and Later candy by your side, there’s no need to pause or take breaks. Just pop one in your mouth, savor the bold flavors, and feel re-energized in an instant. Fueling go-getters has never been tastier!

Bold Flavors and Chewier Pieces

When it comes to Now and Later Candy, bold flavors and chewier pieces are what set this classic treat apart. The intense fruity taste combined with the long-lasting chew of each piece creates a satisfying snacking experience that keeps you coming back for more.

With each bite, you’ll enjoy a burst of flavor that evolves as you continue chewing. The chewy texture adds an element of fun to every piece, making it a delightful treat for kids and adults alike.

Whether you prefer the traditional fruit-flavored candies or like to mix it up with newer varieties, there’s a Now and Later option for everyone. From tangy tropical fruits to sweet berries, the variety of bold flavors ensures there’s never a dull moment when enjoying these tasty treats.

Experience the excitement of biting into a chewy piece packed with flavor – try Now and Later Candy today!

Experience the flavor evolution

Embark on a flavorful journey with Now and Later candy, where each chew unveils an evolution of taste. From the initial burst of fruity goodness to the lingering sweetness that follows, every piece promises a unique experience.

Indulge in the bold flavors and chewier texture that set Now and Later apart from the rest. As you savor each bite, you’ll notice how the taste profile evolves, leaving a lasting impression on your palate.

Whether you prefer classic fruit flavors or daring new combinations, Now and Later offers a wide range of options to satisfy your cravings. With each pack containing six pieces of intense fruity flavor, there’s always something exciting to discover. Experience the flavor evolution for yourself and elevate your snacking game with Now and Later candy.

Choose your favorite 6-piece packages of Bold Fruity Flavor

Indulge your taste buds with the vibrant and intense flavors of Now and Later candy in convenient 6-piece packages. Each bite is bursting with bold fruity goodness that will leave you craving more. Whether you prefer the tangy sweetness of strawberry or the zesty punch of apple, there’s a flavor to suit every palate.

The chewy texture of each piece ensures a long-lasting treat that keeps you coming back for another round of flavor excitement. Perfect for on-the-go snacking or satisfying your sweet tooth cravings, these 6-piece packs are a must-have addition to your candy stash.

Experience a symphony of tastes as you explore the array of fruity flavors available in these compact packages. Mix and match to create your own unique combinations or stick to your all-time favorite – the choice is yours! So go ahead, pick up a pack (or two) and dive into a world of bold fruity indulgence like never before with Now and Later candy.

Find Your Flavor

Have you ever wondered what your ultimate flavor match is when it comes to Now and Later candy? With a variety of bold fruity flavors to choose from, finding your perfect match is like embarking on a delicious adventure.

From classic fruit punch to mouth-watering blue raspberry, each piece offers a burst of taste that will leave your taste buds craving more. Whether you prefer the tangy kick of cherry or the sweet tropical vibes of pineapple, there’s a flavor waiting just for you.

Take your time savoring each chewy piece as you explore the spectrum of flavors available. Indulge in the juicy goodness that Now and Later candies have been known for since their inception. What will be your go-to choice? The options are endless, but one thing is certain – a tantalizing experience awaits with every bite.

So go ahead, dive into the world of Now and Later candy and discover which flavor speaks to your unique palate. It’s all about finding that perfect match that will keep you coming back for more!


Delve into the intricate details of Now and Later candy, a nostalgic treat that has stood the test of time. Each piece offers a burst of flavor with a chewy texture that keeps you coming back for more.

The individually wrapped candies are perfect for on-the-go snacking or as a sweet pick-me-up during the day. With each unwrapping, you’re greeted with vibrant colors and bold flavors that excite your taste buds.

Available in various fruit flavors like strawberry, cherry, apple, and grape, there’s something to suit everyone’s preference. The 6-piece packages allow you to mix and match different flavors for a fun tasting experience.

Whether you enjoy them immediately or savor them later on, Now and Later candy provides long-lasting enjoyment with its chewy consistency. Add these timeless treats to your snack rotation for a burst of fruity goodness anytime!

Additional Information

When it comes to Now and Later candy, there’s more than meets the eye. Dive into the world of this nostalgic treat with some additional information that will pique your interest.

Did you know that Now and Later candies were first introduced in 1962 by Phoenix Candy Company? That’s over 50 years of satisfying sweet cravings with their iconic chewy texture and bold flavors.

Each piece of Now and Later candy is individually wrapped, making them perfect for on-the-go snacking. Toss a few in your bag or pocket for a burst of fruity goodness anytime, anywhere.

Whether you’re a fan of classic fruit flavors like apple, cherry, grape, and strawberry or prefer the tangy taste of tropical varieties like banana, mango, and watermelon – Now and Later offers a wide range of options to suit every taste bud.

Stay tuned for more fun facts about Now and Later candy as we continue to explore the delicious world of this timeless treat!

Customer Reviews

Curious about what others have to say about Now and Later Candy? Look no further than the glowing reviews from satisfied customers. People are raving about the bold flavors, long-lasting chewiness, and nostalgic throwback vibes these candies bring.

From parents looking to share a piece of their childhood with their kids to young adults reminiscing about their favorite childhood treats, the reviews speak volumes. Customers praise the variety of fruity flavors that cater to every taste bud.

Some reviewers even mention how Now and Later Candy fuels them through busy days, providing a burst of energy when needed most. The chewy texture keeps cravings at bay while delivering a satisfyingly sweet experience.

It’s clear that Now and Later Candy has created a loyal fan base who can’t get enough of these timeless treats. So why not join the ranks of happy customers and indulge in some flavorful nostalgia today?


Now and Later candy has stood the test of time as the ultimate throwback treat, satisfying taste buds with its bold flavors and long-lasting chew. From its humble beginnings to becoming a beloved classic among candy lovers, Now and Later continues to fuel go-getters with its portable and flavorful 6-piece packages. With a variety of fruity flavors to choose from, there is something for everyone to enjoy in this iconic candy brand. Experience the flavor evolution for yourself and indulge in the nostalgia that comes with each chewy bite of Now and Later candy.

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